Big data allows companies to pull together related information and generate a snapshot of a customer in an instant. For example, information relating to phone calls, personal details, order history and invoicing can be connected, which has significant advantages in terms of delivering quality customer service and increasing productivity. However, with this comes a security challenge as data that would have been previously meaningless when viewed alone, becomes connected to a whole wealth of information that can lead to confidential details being exposed.
The need to move information throughout an organisation has the potential to leave companies more exposed to hackers and other cyber criminals. The more times a piece of data is sent and received, the more opportunities there are for it to be intercepted. This creates the need for a secure means of storing data and running applications.
